HIS 102 – Western Civilization II
Lecture  12 -- Toward a New Millenium

I.  The End of the 45 Years War (aka the Cold War)

        Furthermore, the reach of that economy was clearly apparent in the efforts to create colonial markets in the late
        nineteenth century. Still, there are aspects of recent global economic trends that are new. For example, the last
        decade has witnessed the effort to establish "free trade" as the normal condition of commerce around the world.
        The General Agreement on Tariffs and Trades (GATT), North American Free Trade Agreement (NAFTA) and the
        European Economic Community (EEC) are all examples of efforts to ensure that products and services can
        shipped and sold around the world without hindrance from individual nations who want to protect their own
        industries.

        In addition, the relationships within the global economy are becoming more equal as different regions of the world
        find that they possess important raw materials that give them leverage in world markets to enhance their own
        economies. In earlier eras, Western countries could use political and economic power to help ensure that these
        economically strategic goods were available to the West at low prices. The power of the Organization of
        Petroleum Exporting Countries (OPEC) is one example of this trend. Yet another economic trend reflects the
        success of Western culture and the impact of that success. Whereas corporations were once grounded in
        particular countries, that is no longer the case. Americans could once identify corporations such as General
        Motors, McDonalds, or Coke as "American." Now, although that habit may persist, we have to realize that over 50
        percent of the profits of that quintessential American company, McDonald's, now makes over half of its profit from
        outside the United States. Obviously corporations have become multinational entities that are no longer controlled
        by or perhaps even primarily loyal to the nation where they began operation. Although these trends may create
        great opportunities, they represent a reshuffling of a once-familiar world into one where the nations of the West
        have no special place or power.

        World cultures are also changing. On the one hand, aspects of Western culture-such as rock music-have now
        reached around the world. Conversely, the West and the world have gained the ability to learn more about and to
        communicate directly with people from other cultures. Now people can simultaneously feel liberated from the
        confines of their own cultural environments even as they fear that their own familiar cultures will be destroyed by the
        inundation of new ideas and practices from around the world. In the United States, the desire to pass "English
        only" laws reflects the fear of globalization, while the success of Crouching Tiger, Hidden Dragon, a Chinese film
        that was nominated for an Academy award for "Picture of the Year" in 2000, is one example of the ability to learn
        more about other cultures.

        Finally, the absence of the Cold War means that there is no longer a powerful global dynamic that creates
        pressure on small countries to conform to the expectations of world powers to behave in certain ways. For
        example, the end of the Cold War is a direct, contributing factor to the unleashing of violence in the former
        Yugoslavia.

        Taken together, the trends captured under the heading of "globalization" suggest that the world has entered a new
        phase of history even as it has, coincidentally, entered a new millennium. This module provides an overview of
        some of the issues. The meaning of these events will be clearer to your grandchildren than they are to you at this
        moment. But that does not mean that the study of this era will not provide some basic understandings of the
        post-Cold War world and the dynamics that shape it